I’m sure you’ve all heard about Jefree Star Cosmetics and Kylie Jenner’s lip kits, but have you heard of Colour-Pop? Probably not. Why is it that everyone heard of everything super expensive but not anything cheap with the same quality? All three of these cosmetics make liquid lipstick which is trending right now in the world of makeup. Some people would argue that Kylie’s liquid “lippies” are the best because they’re the most in demand and the most expensive. But what people don’t know is that the Colour-Pop brand is made by the exact same people. All three of these are sold exclusively online and only two of them sell out so quickly. Why is that? Why is it that Urban Decay had Naked pallets that go for $53 and CoverGirl has a pallet with the same nude colors and it’s only $10? In today’s era people base what is the best off of how much is it and how much it sells. No one branches out to try new things and no one dares to be different. Yet everyone claims to do their makeup a different way. But if you look at 75% of the girls today their makeup is the same just different tones and different skin. Too-Faced and Anastaia BeverlyHills are on the rise and also expensive. But have you heard of NYX or ELF? In my opinion I believe that NYX is better than Too-Faced and a lot of the cheaper cosmetics are as of the same quality. But don’t twist my words and go by dollar store cosmetics because the reviews on those aren’t that good.